A configurator that turns leather into a personal machine.
A high-octane storefront and bespoke suit builder for a precision racing-leathers marque — engineered for riders who specify every panel.
The challenge
AT1 needed to sell made-to-measure race suits online without losing the adrenaline of the track. The experience had to feel as engineered as the product, while guiding riders through dozens of bespoke options.
The approach
1
A cinematic, motorsport-grade visual language with kinetic type and track imagery.
2
A step-by-step custom-fit builder that makes a complex spec feel effortless.
3
A fast, image-heavy storefront tuned to stay quick on race-day mobile networks.
Brand-led UI
Product configurator
E-commerce
Performance
6
Custom build steps, one fluid flow
100%
Bespoke spec captured online
A+
Core Web Vitals on mobile
A closer look
Home — Dominate the asphaltCustom suit configuratorCollection storefront
